How we make money
Affiliate links, sponsorships and ads, explained.
Affiliate links
Some guides contain affiliate links to shops such as Amazon. If you buy through one, we may earn a small commission at no extra cost to you. As an Amazon Associate we earn from qualifying purchases. We disclose these links in line with UK advertising rules and the US Federal Trade Commission's guidance on endorsements.
Our picks
We choose products on their merits. Commission never decides what we recommend, and we never put affiliate links on adverts for animals.
Sponsored content
Anything paid for by a brand is labelled Sponsored or Ad.
Advertising
We show ads from Google AdSense. You can choose whether ads are personalised through the consent message and your Google ad settings.
Pet insurance
Our insurance pages are general information only. We are not authorised by the Financial Conduct Authority, and we are not a licensed insurance producer in any US state. We do not give advice on, arrange or recommend particular policies.