Advert rules
What you can and cannot advertise.
We review animal adverts
Adverts go live straight away. We review cat and kitten adverts and may ask for more information or remove an advert that breaks these rules.
Kittens in the UK
You may advertise kittens you bred yourself. If you sell kittens as a business, or kittens you did not breed, you need a licence from your local council and must show the licence number and issuing council in the advert. Third-party sales of kittens under 6 months old are illegal in England.
Kittens in the US
Laws differ by state. Most states do not allow kittens to be sold before 8 weeks old, and some breeders and dealers need a state or USDA licence. Follow your state and local rules and add any licence number to your advert.
Minimum age
Kittens should not be advertised as ready to leave before 8 weeks old.
Microchipping in England
In England every cat must be microchipped and registered on a database by 20 weeks old. Cats of that age must be microchipped before they are advertised.
Photos and description
Use recent photos of the actual cat. Describe its health honestly, including any known conditions.
Not allowed
Wild cats and wild-cat hybrids such as servals and caracals, cats offered in exchange for goods, sick or injured cats without a vet's advice, pregnant cats offered for sale, and delivery or courier of animals bought unseen.
Payments
We do not take payment for animals. Never ask a buyer to pay a deposit before they have seen the cat.
Standards we follow
For UK adverts these rules follow the Pet Advertising Advisory Group (PAAG) Advertising Standards and the Animal Welfare (Licensing of Activities Involving Animals) (England) Regulations 2018. US adverts must follow the law of the state where the cat is.